Strategy

About the Journal

STRATEGY is a journal of the Faculty of Management of the UNCP in which teachers, undergraduate and graduate students participate, publishing the results of their research, contributing knowledge in the field of management and for the good of society. Strategy is an annual publication of unpublished scientific articles on topics of Management Sciences.

Current Issue

Vol. 2 No. 1 (2023): Strategy

PORTADA

DOI: https://doi.org/10.26490/st.v2i1

Published: 2024-01-17

Artículos

Work Engagement Strategy to increase the Share Of Wallet of Mibanco advisors of the province of Satipo

Dr. Saúl Astuñaupa Flores

1-13
- pdf (Spanish)
The sensory marketing in the purchase decision in Shopping Centers in the city of Huancayo

Dr. Yamill Barrionuevo Inca Roca, Ms. Wilmer Aliaga Tabraj, Ms. Yavell Barrionuevo Inca Roca

14-22
- pdf (Spanish)
Electronic Government and Administrative Management, in the District Municipalities of the Province of Huancayo -2022

Ms. Fermín Martínez Bravo, Ms. Alberto Martínez Bravo, Est. Ruth Chac´ón Puris, Est. Ingrid Carbajal Juño

22-29
- pdf (Spanish)
Dissemination and Awareness Strategies to reduce the gap of emission omissions of CPE from MEPECOS taxpayers of the RER and RMT SUNAT IR Junín - Huancayo to february 2019

Lic. Katherine Laurente Soares, Lic. Karina Maraví Estrada

30-41
- pdf (Spanish)
Neuromarketing as an instrument used by companies to induce consumerism

Ms. Walter Rey Navarro

42-56
- pdf (Spanish)

View All Issues

Revista STRATEGY

Revista Científica de ciencias de la administración