Corporate social responsibility in the context of Peruvian companies
DOI:
https://doi.org/10.26490/ek54h934Keywords:
administrative management, corporate social responsibility, sustainability, leadership, organizational culture, Peruvian companiesAbstract
This paper analyzes the role of administrative management in the implementation of Corporate Social Responsibility within organizations, with a special emphasis on the Peruvian context. This research was based on the need to understand how managerial approaches influence the effectiveness and sustainability of CSR, justified by its growing relevance in business competitiveness and the generation of shared value. The objective was to critically examine recent literature on this link, identifying common patterns, challenges, and best practices.
A systematic bibliographic review with a qualitative-descriptive approach was used. The search and selection of information was conducted using the PRISMA model. This methodology facilitated the structured analysis of various academic sources related to management and CSR.
Among the main findings, it was identified that management is essential for the authentic integration of CSR, as it facilitates its operational implementation and also determines its permanence in the business model. The coherence between institutional discourse and action depends largely on leadership and an organizational culture aligned with ethical principles.
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