Cognitive models in social representations for low self-esteem and alcohol drinking in lyrics of peruvian andean songs

Abstract

The objective was to identify and analyze the cognitive models of predominance that support the social representations for low self-esteem and alcohol intake in the songs of the Peruvian highlands, in a basic, documentary, descriptive and explanatory research, with hermeneutic method.  The sample consists of an anthology of 100 songs from the Peruvian highlands, being the inclusion criterion that its contents allude to alcohol and / or low self-esteem. As a theoretical basis for the content analysis of cognitive models was approached from the perspective of the cognitive-behavioral paradigm that support social representations. The results are analyzed in a theoretical articulation of two paradigms in the field of psychology; thesocial representations of Jodelet, as well as the cognitive models of the emotive rational approach of Beck and Ellis. We identify and analyze 18 cognitive models and conclude that thesongs, whose contents allude to alcohol, low self-esteem orboth, express two or more forms of cognitive models that guide behavioral and emotional reactions, such as: guilt and evade responsibility, uselessness, impowerence, fragility and helplessness, dichotomous thoughts and / or feelings, hope in the extrahuman, victimization,  self-blame and deservedness, absolutism of all or nothing, evocation of the past; evasion, abandonment and suicidal ideation, absolute need for affection and companionship, susceptibility to fraud and betrayal, fixation on the negative, anticipation of results, absolutism of the always or never, fear of the unknown, magnification or catastrophization, jump to conclusions and disqualification of the positive.