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Innovation in agro-export companies in the Junín region 2017
DOI:
https://doi.org/10.26490/uncp.prospectivauniversitaria.2018.15.864Keywords:
Agroexportation, Companies, Innovation, Marketing strategiesAbstract
Globalization imposes new challenges on companies engaged in agro-exporting, because technology establishes new production methods according to the market with new techniques and strategies that link to innovation of companies. This study determines the influence of product, process, organization and market (marketing) innovations on the sales of agro-exporting companies in the Junin region. For a company to remain in the market it is necessary to be at the vanguard, innovating the product as such with new features and details, as well as in the production process so that production costs can be reduced by implementing innovative production methods.
For the development of the research, a questionnaire was applied to a sample of 36 agro-exporting companies in the Junin region. Likewise, an econometric model was developed to visualize the influence of innovation on exported sales. Results indicate that the proposed model shows that the proposed model shows that innovation significantly explains (sig. < 0.05) agro-exports, specifically, product, process and market innovations (R-squared = 0.80, F-stat = 42.76). On the other hand, organizational innovation does not explain export sales levels, but it would be included in other types of innovation, taking into account that a good organization allows good product presentations, appropriate processes and market strategies.
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