RELATIONAL AND COMMUNICATIONAL ROLE OF PUBLIC RELATIONS IN THE MUNICIPALITIES OF HUANCAYO, TAMBO AND CHILCA

Abstract

This research gives us to know that the practice of public relations in the three municipalities of Huancayo, Tambo and Chilca is done incipient and empirical. It has been concluded that the role of Public Relations focuses on delivering messages of different activities carried out by municipalities, this confirms that more emphasis is given to the informative aspect and there is no practice of relational communication, in the study used primarily comparative method. Was compared between each one of the informational and relational communication carried out by three municipalities in order to locate recurring aspects and dissimilar, and then determine the general and specific aspects. Processing and data analysis descriptive statistics were used, and the interpretation of the data, induction, deduction, analysis and synthesis.