NON CONVENTIONAL ADVERTISING (BTL) AS AN ALTERNATIVE MEAN FOR THE DISSEMINATION OF THE PROVINCE OF TARMA TOURISM RESOURCES

Abstract

The paper titled unconventional advertising (BTL) as an alternative means for the dissemination of tourism resources of the province of Tarma, “part of the need to recognize the means used by tour operators, with the following question Is unconventional advertising strategy alternative means of importance for the promotion of tourism resources of the province of Tarma?. Whose overall objective is to demonstrate that the unconventional advertising strategy is an alternative means of importance for the promotion of tourism resources of the province of Tarma. Therefore the following hypothesis is posed: The unconventional advertising strategy becomes an important alternative mean for the promotion of tourism resources of the province of Tarma. The research is descriptive, not experimental level will be used as the scientific method and specific methods: deductive and inductive observation and interview techniques, questionnaire and signing. The expected impact is to optimize the use of media that uses unconventional advertising dissemination of tourism resources by operators in that sector of the economy of the province of Tarma.