SISTEMATIC DIAGNOSIS AND STRATEGIC PROPOSALS TO INCREASE THE COMPETITIVE ADVANTAGE OF THE TEXTILE INDUSTRY AND CONFECTIONS IN THE PROVINCE OF HUANCAYO

Abstract

The present work had as purpose to evaluate the current situation of Textil and Confection industry in Huancayo. This research defined the industry identity, Internal and External Analysis of Textile Sector and Michael Porter’s Competitive Diamond, and then outlined the respective Strategic Offers, the same ones that seek to increase the levels of internal and external competitiveness. The methodological tools used are FODA Analysis to define Strengths and Weaknesses as part of the internal analysis, and the Opportunities and Threats as part of the external diagnosis. Likewise, Michael Porter’s Competitive Diamond was also used, which allowed to determine the behavior and textile industry dynamics.  Strategic actions whether they are technically-productive or human were analyzed, as well as policies or actions that must be developed by the central, regional and local government to achieve the desired competitiveness of the textile and confections industry in Huancayo.  The used tools allow to develop a clear idea of the current situation so that then, based on findings design the policies of integral development. The proposals that are going to be formulated will be directed towards improving the relative positioning in the internal and external markets of the textile sector.