MANAGEMENT OF THE IMAGE OF THE PRESIDENCE OF REPUBLICA OF PERU

Abstract

The objective of this research has been to create an information management system to improve the Image of the Republic Presidence of Peru. For this it was necessary to make a software that permits us process information which leads to take decision to improve presidential image. The gotten information from selected communicators let us to get in information into the software, related to the president, during three months in 2008. In the second stage the gotten information was processed, giving both positive and negative results about the presidential image. However, in this experiment the results were helpful to the president of Peru. Thus, the processed information by the SIG from the newspapers Peru 21 and La Republica have become into information of intelligence which can avoid our president’s image gets down from a political point of view toward the public opinion.