MARKETING STRATEGIES FOR THE GENERATION OF SCHOOL MICRO COMPANY IN THE CENTRO EDUCATIVO TÉCNICO “POLITÉCNICO REGIONAL” CARPENTRY AREA

Abstract

The present investigation work has for purpose to reach an organizational proposal, appropriate to the process of teaching - learning that the students of the Centro Educativo Técnico “Politécnico Regional” carpentry area have and apply the acquired knowledge in class and that it contributes to the generation of non alone Micro Companies in the branch of the carpentry and also in any technical area under a worthy work that can serve them as economic sustenance but of professional success. This study is in agreement with the conducive process to the student’s integral formation. The current perspective demands to be obedient on this road, since, other countries follow this focus and because the students will be those directly beneficiaries in this new change that undoubtedly will transform into quality in all aspects and consequently professionals that contribute to the development of the region. It is about a descriptive investigation that you agency of up-to-date bibliographies, of surveys and interviews in relation to the context of the school micro company. The present study has for objective to formulate the strategies of marketing that school micro company generates in the Centro Educativo Técnico Politécnico Regional carpentry area. It was carried out a diagnosis through the FODA analysis that allowed us identify the strengths and weaknesses the project has, on a same way, to know the opportunities and threats to face in such a competitive market. The most important results that it is necessary to emphasize, consider: to propose a modern production system based on quality and design. With a vision, mission and integral values and to be assumed and practiced by all the members. The investigation has been divided in 4 chapters that should be developed in a year period, ending in March 2009.