THE POTENTIAL COMMERCIALIZATION OF THE YELLOW POTATO OF THE JUNÍN REGION

Abstract

The research documents the commercialization way of the yellow potato of the Junin region in local and foreign markets, identifying, analyzing and optimizing the offer, the existent and latent demand for a product that is used due to its high nutritional value; the production and sale costs of the product will let us increase and develop commercial strategies. Peru as the potato origin country, has a great biodiversity of this tuber, producing 72% of the varieties that exist around the world; the importance of this cultivation at international level is proven, being the fourth basic food in the world population’s diet, contributing to reduce the nutritious deficit, in a context where the main goods substitutes show signs of shortage, like it is the case of rice. National Producers of potato are not homogeneous, they vary among the most integrated sector to the markets of goods and factors until the farmers of self-consumption. The interaction between farmers, promoter institutions, investors is needed, The State to develop the profitability and benefits in function of the estimated demand; considering an ideal size, transformation process, market, price, container, promotion of the product and publicity, that is to say, fresh, selected, classified, clean, washed, packed potato and with mark. Taking advantage of the competitive advantages of the Peruvian yellow potato; getting involved national and foreign investors, open to new markets.