The culture of social networka on the internet in the Young people of the Cerrito de la Libertad neighborhood, 2017

Abstract

Contemporary society is a mediated society, since ICTs (Information and Communication Technologies) are currently part of and necessary in people's daily lives. We live in the network society, where interactions, relationships and links between individuals are not face to face but virtual in real time. This sociological reality is reflected in social networks on the Internet. In this specific sense, the present investigation seeks to understand the way in which the culture of social networks is constituted in the young people of the Cerrito de la Libertad neighborhood. The reasons and objectives for insertion into such networks such as Facebook and Twitter are studied in detail, as well as their internal dynamics, based on in-depth interviews with young people from said neighborhood. In this way, the results show that insertion into digital networks between men and women is not the same, the former primarily seek entertainment relationships and spend time, but women strengthen and consolidate their social relationships via the Internet. It is concluded, then, that today the constitution of the culture of social networks on the Internet is a reality that grows more every day, but above all this media phenomenon is energized by young people, since they are the ones who are most inserted, this due to the influence of the environment and the social relationships they form.