Tourism and cultural promotion to improve the socioeconomic conditions of tourism companies in the Mantaro Valley, Junín 2023

Abstract

Peru has great tourism potential based on its cultural, geographic diversity and natural resources. Therefore, in the Mantaro Valley, Junín region, tourism and cultural promotion values ​​culture, festivities, gastronomy, landscapes and natural resources, allowing tourism companies to structure circuits such as archaeological, monumental, artisanal and extend to others. regions.  In this sense, this research had the objective: to analyze the influence of tourism and cultural promotion on the improvement of the socioeconomic conditions of tourism companies in the Mantaro Valley, Junín 2023 Methods: scientific method, quantitative approach, basic research, non-specific design causal cross-sectional experimental, the population and sample were tourism companies in the Mantaro Valley. Results: 42.3% of companies carry out their tourism promotion activities on a weekly basis; 100% of companies use social networks for tourism promotion, 88.5% use posters, brochures or flyers, 69.2% use Web pages and 26.9% use radio programs. Likewise, 57.5% of companies have tour guides who speak English, in addition to Spanish. Therefore, the tourism and cultural promotion of tourism companies has positively and significantly improved the socio-economic conditions of tourism companies in the Mantaro Valley. Conclusions: the tourism and cultural promotion developed by tourism companies in the Mantaro Valley significantly improve socioeconomic conditions, translated into economic income and satisfaction of basic needs.