Vol. 2 No. 1 (2023): Strategy

Artículos

• Work Engagement Strategy to increase the Share Of Wallet of Mibanco advisors of the province of Satipo

  Dr. Saúl Astuñaupa Flores

  1-13

  • pdf (Spanish)

• The sensory marketing in the purchase decision in Shopping Centers in the city of Huancayo

  Dr. Yamill Barrionuevo Inca Roca, Ms. Wilmer Aliaga Tabraj, Ms. Yavell Barrionuevo Inca Roca

  14-22

  • pdf (Spanish)

• Electronic Government and Administrative Management, in the District Municipalities of the Province of Huancayo -2022

  Ms. Fermín Martínez Bravo, Ms. Alberto Martínez Bravo, Est. Ruth Chac´ón Puris, Est. Ingrid Carbajal Juño

  22-29

  • pdf (Spanish)

• Dissemination and Awareness Strategies to reduce the gap of emission omissions of CPE from MEPECOS taxpayers of the RER and RMT SUNAT IR Junín - Huancayo to february 2019

  Lic. Katherine Laurente Soares, Lic. Karina Maraví Estrada

  30-41

  • pdf (Spanish)

• Neuromarketing as an instrument used by companies to induce consumerism

  Ms. Walter Rey Navarro

  42-56

  • pdf (Spanish)